Comparative Analysis of Methods of Face-to-face and On-line Surveys in Research of Financial Services Market

Authors

  • Olga Y. Kuzina National Agency for Financial Studies
  • Alexandr V. Shashkin Institute of Sociology, Russian Academy of Science

Keywords:

online polling, financial behavior of Russians, use of financial services

Abstract

The authors compare the results of apartment and online surveys conducted simultaneously and based on the same questionnaires by NAFI (National Agency for Financial Studies) and OMI (OnlineMarketIntelligence). The authors conclude that online polling applying to Russia is not representative, but it can be used in assessing the influence of different factors on financial behavior of people, or polling those users of financial services who are hard to access by means of offline methods (such as home mortgage or investment).

Author Biographies

Olga Y. Kuzina, National Agency for Financial Studies

  • National Agency for Financial Studies, Moscow, Russia
    • Cand. Sci. (Econ.), Director

Alexandr V. Shashkin, Institute of Sociology, Russian Academy of Science

  • Institute of Sociology, Russian Academy of Science, Moscow, Russia
    • Cand. Sci. (Soc.), Senior Researcher at the Department of Deviant Behavior

References

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Тапилина В.С., Богомолова Т.Ю. Финансовое поведение домохозяйств в России в середине 90-х годов // Экономическая наука современной России. – 1998. – № 4. – С. 58-69.

Теплова Т.В., Крылова М.С. Эмпирическое исследование факторов, определяющих инвестиционную активность российских компаний // Корпоративные финансы. – 2007. – № 1. – С. 22-48.

Market Orientation and Strategic Flexibility // Journal of Marketing. – 2001. Vol. 65, – No. 2. – P. 67-81.

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Published

2009-05-01

How to Cite

Kuzina, O. Y., & Shashkin, A. V. (2009). Comparative Analysis of Methods of Face-to-face and On-line Surveys in Research of Financial Services Market. Monitoring of Public Opinion: Economic and Social Changes, (2), 172–178. Retrieved from https://monitoringjournal.ru/index.php/monitoring/article/view/2841

Issue

No. 2 (2009)

Section

SOCIAL DIAGNOSTICS

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