Doktorov B.Z. Interview with Tsyplenkov

Abstract

But the most important thing is that neither the authorities nor the business at that time could imagine what sociological or marketing research is. By the way, I did not have any idea about that too. I had to study it and then to I had to teach my potential customers. I think that many regional centers, which began their work in those years, went through this. It was very difficult, but very interesting. The latter was just a powerful incentive to move forward, to master the new, to learn and offer customers the results.