Possibilities to study youth values through Vkontakte social network accounts

Authors

DOI:

https://doi.org/10.14515/monitoring.2020.2.692

Keywords:

data science, analysis of social networks, sociology of youth, life values, VKontakte

Abstract

The article explores the values of young people through their profiles on Vkontakte social media website. The study shows that political, religious and value-based settings of young people can be differentiated in terms of gender and age. The data obtained are compared with the results of conventional sociological studies. The authors conclude that youth values can be studied through Vkontakte social network profiles and further comparative studies are necessary. The sample frame is represented by young people aged 14-30 who live in Yekaterinburg and have complete public Vkontakte profiles (N = 57860). API was used for obtaining and analyzing the data; IBM SPSS Statistics Base 22.0 was used for the data processing.

Acknowledgments. The authors express gratitude to Yu.R. Vishnevsky (Ural Federal University) for support and constructive criticism.

Author Biographies

Liubov D. Zabokritskaya, Ural Federal University

  • Ural Federal University, Yekaterinburg, Russia
    • Cand. Sci. (Soc.), Associate Professor Department of sociology and technologies of public administration, School of public administration and entrepreneurship, Graduate School of Economics and Management

Nikolai A. Khlebnikov, Ural Federal University

  • Ural Federal University, Yekaterinburg, Russia
    • Cand. Sci. (Chemistry), Director of Institute of Fundamental Education

Tatiana A. Oreshkina, Ural Federal University

  • Ural Federal University, Yekaterinburg, Russia
    • Cand. Sci. (Soc.), Associate Professor, Department of sociology and technologies of public administration, School of public administration and entrepreneurship, Graduate School of Economics and Management

Evgeny I. Komotsky, Ural Federal University

  • Ural Federal University, Yekaterinburg, Russia
    • Assistant of the Department Big Data and Video Analytics Methods, School of Professional and Academic Education, Engineering School of Information Technologies, Telecommunications and Control Systems

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Published

2019-11-28

How to Cite

Zabokritskaya, L. D., Khlebnikov, N. A., Oreshkina, T. A., & Komotsky, E. I. (2019). Possibilities to study youth values through Vkontakte social network accounts. Monitoring of Public Opinion: Economic and Social Changes, (2). https://doi.org/10.14515/monitoring.2020.2.692

Issue

No. 2 (2020)

Section

SOCIOLOGY OF YOUTH