The Category of Trust in Mass Media in the Conditions of Information Turbulence: Time to Update the Concepts?
DOI:
https://doi.org/10.14515/monitoring.2024.6.2529Keywords:
media, trust, level of trust, information turbulence, sources of informationAbstract
The article is staged and problem-oriented. It is devoted to defining the boundaries and characteristics of the new phenomenology of trust in media. The authors suggest that the information turbulence currently observed in the Russian Federation may indeed cause potential changes in this phenomenology.
The novelty of the approach proposed lies in the attempt to understand how representatives of the Russian audience in the current situation make their decisions about trusting certain media and in the attempt to conceptualize doubt as a category that can play a large role in the process of forming a critical attitude to texts, authors, brands, and distrust.
As a result of the study, it became clear that the “classical” factors used by researchers to determine the level of (perceived) trust in media are now fading into the background: audiences may consume media content while doubting its reliability. In addition to the phenomenon of a priori doubt, the authors also identify and describe the phenomenon of “forced media consumption.” In practical terms, the results obtained from the study can be considered by modern content authors and media companies for whom the level of audience trust is important.
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