The Evolution of Electoral Technique in Russia: from Door-to-Door to Digitall Control and Back
DOI:
https://doi.org/10.14515/monitoring.2023.1.2340Keywords:
elections, electorate, elite, power, political marketers, Russian region, electoral services market, electoral technique, digital technologiesAbstract
Based on interviews with Russian political consultants, and business and government representatives, the reconstruction process of electoral techniques in contemporary Russia is being held. Using empirical data, the authors explore the features of forming the market for electoral services in the context of the electoral process and the impact on the election campaigns that representatives of government, business, and political consultants have. The analysis of electoral techniques reconstructed by experts showed that they usually evolve along with the general political practices in the country. The electoral services market, established in the 90s, reflected the increased demand for a different kind of politics — not only from the Russian electorate but also from new politicians and business representatives. In the course of the empirical study, it was revealed that due to the evolution of the political regime in Russia, electoral techniques had undergone a significant transformation, and, in general, the electoral system is being reproduced on an enclosed basis. The past election campaigns have shown that the use of administrative resources often has unpredictable consequences. Therefore digital resources are now being actively used, dramatically technologizing the electoral process and increasing the accuracy of counting votes. Traditional methods of conducting an election campaign in combination with digital technologies are becoming a new way of communication and expanding opportunities for the participation of ordinary citizens in big politics and the development of digital democracy. The architects of digital products are not only professionals of the electoral market represented by political technologists, journalists, and representatives of political parties and social movements but also developers and users.
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