Assessment of Market Size for the Instagram Ad Market in Russia

Authors

DOI:

https://doi.org/10.14515/monitoring.2021.5.1987

Keywords:

Instagram, Influencer marketing, Market assessment

Abstract

The article focuses on a methodological approach to assessing the market size of advertising placements for Instagram bloggers. It also analyses the data obtained while evaluating the market size for 2019 and 2020. We describe a step-by-step approach to collecting a database of all bloggers' publications, identifying advertising publications among them, as well as assessing the cost of their placing. We give comments on the distribution of budgets by publication format, the scale of bloggers, and also offer a description of the seasonal dynamics of expenses within a year.

Author Biographies

Dmitry Lemeshevskiy, WhoIsBloger

  • WhoIsBloger, Moscow, Russia
    • Chief Operating Officer (COO)

Lev R. Grunin, WhoIsBlogger

  • WhoIsBlogger, Moscow, Russia
    • Chief Executive Officer (CEO)

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Published

2021-11-09

How to Cite

Lemeshevskiy, D., & Grunin, L. R. (2021). Assessment of Market Size for the Instagram Ad Market in Russia. Monitoring of Public Opinion: Economic and Social Changes, (5). https://doi.org/10.14515/monitoring.2021.5.1987

Issue

No. 5 (2021)

Section

WHAT PRACTITIONERS SAY

License

Copyright (c) 2021 Monitoring of Public Opinion: Economic and Social Changes Journal (Public Opinion Monitoring) ISSN 2219-5467

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.