Algorithm for Assessment of the Exploratory Research

Authors

  • OVCHINNIKOVA M.V. SALT Market Research Company

DOI:

https://doi.org/10.14515/monitoring.2015.5.11

Keywords:

qualitative research, quality assessment, algorithm, expert poll, non-formal communication, jewelry market

Abstract

The article provides a description of the evaluation criteria of the qualitative research designed and tested by the author. The specifics of the qualitative research use for the marketing purposes is also studied. The article is based on the case study of the non-formal communications of the jewelry market participants.

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Published

2015-11-10

How to Cite

M.V., O. (2015). Algorithm for Assessment of the Exploratory Research. Monitoring of Public Opinion: Economic and Social Changes, (5), 172. https://doi.org/10.14515/monitoring.2015.5.11

Issue

No. 5 (2015)

Section

WHAT PRACTITIONERS SAY