Analysis of “stimulating field” of people’s creative activity
Keywords:creativity, motivation, tangible and intangible incentives
The article is based on the findings of a monitoring study of labor potential of the Vologda region population. The study was carried out by the experts of the Vologda Research Center in 2016. The analysis shows that currently the population is more susceptible to external stimuli and creative activity which arise from practical necessity. Only a small group of population considers creative activity as a lifestyle.It is shown that this group is oriented, to a greater extent than other groups, towards the job which offers conditions for knowledge acquisition, career development and self-realization. In case of a job loss this group is open to retraining and professional development. In addition to educational values and importance of professional development, it is important for creative people to achieve a particular social status, to build partnerships in a workplace environment and to have social activities, i. e.anything related to the formation of social capital.